The parcel shipping world has dramatically transformed in recent years — driven by the “Prime effect” and surging e-commerce expectations. As part of the latest SnapFulfil webinar series on fulfillment and logistics innovation, I had the privilege of discussing these changes alongside industry peer Brian Kirst.
In this post, I’ll share key insights from that conversation and explore how modern technology and smarter strategies are shaping the future for 3PLs, shippers, and technology partners like Techdinamics.
Today’s consumers expect quick, transparent, and low-cost shipping — demands that have reset industry baselines. In response, leading shippers and 3PLs are shifting from simply seeking the lowest shipping rates to protecting their margins and even turning shipping into a revenue stream.
As Brian pointed out:
“It used to be that customers were a lot less sophisticated about freight — they just accepted rates for what they were. Now, the 3PL customer comes to the 3PL almost competitive right out of the gate. Having a multitude of carriers, and understanding speed and delivery zones — there’s much more involved in the parcel delivery landscape than there was five or ten years ago.”
Key strategies include:
Now that fast delivery is a must-have, businesses are re-architecting operations to put it at the center of everything.
Companies are responding by:
These adjustments are vital, especially as parcel rates have spiked 30%+ since 2020 and e-commerce continues its 6% annual growth.
Brian remarked:
“The environment has totally shifted, and as speed and flexibility become central, these trends will only continue.”
With so many moving parts, maintaining both efficiency and flexibility isn’t easy. The answer lies in adaptability, supported by the right technology. Whether it’s a robust Order Management System (OMS), Warehouse Management System (WMS), or sophisticated shipping solutions, technology must:
At Techdinamics, we encourage mapping operational workflows step-by-step and scrutinizing each tool: does it reduce friction, boost automation, and support your growth? Involving sales and marketing teams in these decisions ensures solutions stay attuned to evolving customer demands.
Brian’s advice:
“When you want to build a quality tech stack, you look for solutions that do what you need very well. It may cost more upfront, but it supports the team better and scales with growth.”
Missed shipments, manual errors, and relabeling are just the tip of the iceberg. Overlooked factors — like dimensional weights (DIMs) and inefficient cartonization — can quietly eat away at profit. With shipping costs based increasingly on volume, not just weight, investing in technologies for accurate measurement and optimized boxing is more critical than ever.
As part of our mission to support shippers and 3PLs, Techdinamics is continually innovating. Recent highlights include:
The shipping and fulfillment landscape is evolving at breakneck speed. Winners will be those who get smarter with their pricing, move faster on execution, and invest in technology partnerships that enable flexibility, efficiency, and growth.
Are you ready to future-proof your fulfillment? Contact us and let us show you how innovation in shipping can become your next real advantage.