Today, third-party warehousing and distribution businesses are moving from a reactive to a proactive approach to integration. By encouraging customers to provide electronic feeds of inbound and outbound orders, businesses can offer more attractive pricing by eliminating manual keying and associated errors. Customers, in turn, are able to receive the required confirmations and updates electronically.
Properly implemented integration solutions open the door to addressing customer needs without adding unnecessary complexity to the core operation of third-party distribution companies. Current market tendency towards omni-channel fulfillment can become a reality, even for companies with simple operations.