Techdinamics Integrations recently attended the 10th Annual American Supply Chain Summit hosted by Generis in Dallas, Texas, joining more than 500 senior supply chain and operations executives for two days of conversations around logistics, order management automation, resilience, and the growing role of AI in supply chain management.
Representing the Techdinamics TechOMS Enterprise Team were Rob Guerriere, Head of Enterprise Sales, and Adam Lavergne, Product Manager of techOMS. Throughout the summit, the team connected with industry leaders and attended presentations from organizations including Bosch, BP, AstraZeneca, GE Healthcare, and BD, discussing the operational and systems challenges companies are dealing with every day.
How Techdinamics Connects with the Summit's Key Challenges
“One theme kept surfacing throughout the conference: companies are approaching AI with a structured, business-first mindset,” said Adam Lavergne. “It was a powerful reminder of the fast-paced challenges that come with retail business, and how collaboration drives solutions.”
For Rob Guerriere, one of the standout moments of the summit was hearing how organizations are building practical AI strategies around process improvement and data ownership. “The AI theme and process was consistent across the conference: start with your processes, assign business leaders that own the data for data governance, then attack the business cases,” said Guerriere. “It was also impressive to see the level of investment companies like GE Healthcare are making in AI training and innovation.”
The summit also reinforced how closely Techdinamics solutions align with the operational challenges companies are working through right now. That was especially clear during conversations on the expo floor, where Adam and Rob connected with attendees at booth 82.
Another topic that generated significant discussion throughout the summit was the growing use of AI to improve visibility and decision-making across large, complex supply chain networks. Companies shared how they are using AI to monitor operations on a global scale, identify overlapping initiatives across teams, and help employees make faster, more informed decisions. Several organizations also emphasized the importance of investing in employee training and upskilling to ensure teams can effectively work alongside new technologies and evolving processes.
Discussions also focused on the role of AI and automation in improving the speed and accuracy of operational processes, particularly when handling exceptions within complex supply chain systems. Areas such as inventory allocation, demand planning signals, and the management of increasingly complex sales and fulfillment networks were frequently highlighted as priorities for companies looking to improve responsiveness and operational efficiency, including the adoption of AI-powered shipping rules and version control.
A Growing Need for Order Management Automation
Across presentations, Q&A sessions, and one-on-one discussions, companies repeatedly pointed to the growing need for automation in order management and last-mile shipping optimization. These are areas where techOMS and techSHIP continue helping brands, 3PLs, and retailers simplify fulfillment operations and scale more efficiently.
If you stopped by our booth and want to continue the conversation with Rob, or if you missed the team in Dallas and would like to connect with them, reach out by clicking here.
As the American Supply Chain Summit celebrated its 10th year, the event once again brought together leaders looking for practical ways to improve supply chain operations, strengthen resilience, and prepare their organizations for what comes next. After each day’s sessions, the expo floor transformed into a more relaxed networking space, where wine, beer, cocktails, and tasty treats gave attendees the opportunity to unwind and continue making connections.
Frequently Asked Questions
What is Techdinamics?
Techdinamics is a supply chain technology company headquartered in Ontario, Canada. Its core products include:
• techSHIP: a multi-carrier shipping optimization platform.
• techOMS: an order management system that connects warehouses with customers’ sales channels.
Techdinamics also offers integrations with a broad ecosystem of carriers, WMS platforms, ERPs, marketplaces, and innovative technologies for fulfillment optimization.
What is the American Supply Chain Summit?
The American Supply Chain Summit is an annual event hosted by Generis that brings together supply chain, logistics, procurement, transportation, and operations leaders from across North America. Designed around executive-level discussions, case studies, and peer networking, the summit focuses on the operational challenges companies are facing today, including automation, AI adoption, resilience, fulfillment operations, transportation strategy, and data governance. The event combines keynote presentations, panel discussions, and solution-provider engagement with an emphasis on practical business applications and real-world implementation.
What operational challenges did companies highlight at the ASC Summit 2026?
Across presentations, Q&A sessions, and one-on-one discussions, companies repeatedly pointed to the growing need for automation in order management and last-mile shipping optimization as well as the growing role of AI in the industry.
How are supply chain companies approaching AI strategy in 2026?
The trend is moving from experimentation to structured, accountable deployment. AI is shifting from pilot programs to scalable operational platforms, and decision governance must scale with it, according to KPMG's 2026 supply chain trends report. However, only 23% of supply chain leaders have a formal AI strategy in place, making the process-first, data governance approach highlighted at the ASC Summit fitting.
Scale Your Shipping Operations with Techdinamics
If the conversations and challenges discussed at the American Supply Chain Summit sound familiar to your business, and you are looking for ways to take manual work out of your operations, book a call with the Techdinamics team now.
